Communication can be a tricky concept to master within an organization, particularly one with complex levels and multiple issues. When all parts of your organization communicate smoothly, it can improve workflow and overall productivity. By making an effort to improve your effective communication, you can build a stronger company that will have staying power in the market.
Perspectives[ edit ] Shockley-Zalabak identified the following two perspectives, essentially as ways of understanding the organizational communication process as a whole. These messages can include items such as newsletters or handbooks for a specific organization, that individuals can read to learn the policies and expectations for a certain company.
These relationship functions are a key aspect to how individuals identify with a company and it helps them develop their sense of belonging which can greatly influence their quality of work.
This approach is more concerned with what communication is instead of why and how it works, and message functions as well as message movement are not focused on as thoroughly in this perspective.
Included in functional organizational communication research are statistical analyses such as surveystext indexing, network mapping and behavior modeling.
In the early s, the interpretive revolution took place in organizational communication. In addition to qualitative and quantitative research methodologies, there is also a third research approach called mixed methods. Its rationale postulates that the use of both qualitative and quantitative research provides a better and richer understanding of a research problem than either traditional research approach alone provides.
There are more than fifteen mixed method design typologies that have been identified.
Three of these types are sequential, meaning that one type of data collection and analysis happens before the other. The other three designs are concurrent, meaning both qualitative and quantitative data are collected at the same time. They then interpret how the qualitative data explains the quantitative data.
Researchers being with collecting qualitative data and analyzing it, then follow up by building on it through a quantitative research method.
They use the results from qualitative data to form variables, instruments and interventions for quantitative surveys and questionnaires.
Later, during the analysis phase, the mixing of the two methods takes place. Then, one of the two methods either qualitative or quantitative transforms into a support for the dominant method. Again, they are both collected during one phase. On the other hand, qualitative research is criticized for smaller sample sizes, possible researcher bias and a lack of generalizability.
In its current state, the study of organizational communication is open methodologically, with research from post-positiveinterpretivecriticalpostmodernand discursive paradigms being published regularly.
Organizational communication scholarship appears in a number of communication journals including but not limited to Management Communication QuarterlyJournal of Applied Communication ResearchCommunication MonographsAcademy of Management JournalCommunication Studiesand Southern Communication Journal.
Current research topics[ edit ] In some circles, the field of organizational communication has moved from acceptance of mechanistic models e. Currently, some topics of research and theory in the field are: When does an organization become an other thing s?
Can one organization "house" another? Are different narratives purposively invoked to achieve specific outcomes, or are there specific roles of "organizational storyteller"? If so, are stories told by the storyteller received differently from those told by others in the organization?
To what extent do we consist of the organizations to which we belong? Interrelatedness of organizational experiences, e. Do taken-for-granted organizational practices work to fortify the dominant hegemonic narrative?
Do status changes in an organization e. Are there criteria employed by organizational members to differentiate between "legitimate" i. When are they successful, and what do we mean by "successful" when there are "pretenders" or "usurpers" who employ these communicative means?Organizational Communication: A Lifespan Approach is a student-focused introduction to the field.
Full of real-world stories, helpful and unique illustrations, and constant application of theory, this text engages students and shows them how to apply concepts, theories, and perspectives in every chapter/5(3).
The communication process is described briefly below. Interpersonal Communication. This is defined as communication between two or more people and involves the transfer of information (or message) from one person to the other(s). Organizational communication addresses how information circulates among the employees of a company.
Generally speaking, knowledge passes from one person to another within a . This article needs additional citations for verification.
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Organizational communication is how organizations represent, present, and constitute their organizational climate and culture—the attitudes, values and goals that characterize the organization and its members. Dennis K. Mumby is the Cary C. Boshamer Distinguished Professor of Communication at The University of North Carolina at Chapel Hill, USA.
His research focuses on the communicative dynamics of organizational control and resistance under neoliberalism. He is a Fellow of the International Communication Association, and a National Communication Association Distinguished Scholar.